Benefit’s New Brow Collection Launches

Thursday, 4 August 2016

One of my all-time favourite brands has re-launched their brow collection. I say re-launched, as ome old favourites have stuck around (you will be happy to know) and they have beefed up the original collection with some insanely amazing new additions – 9 in total, to be exact!


Benefit really does know how to do things well, and their brow collection is no different. They have literally ticked every brow concern that may ever exist and brought our an offering that has something for everyone, making them one the key players in the brow game!
At the launch one of the head brow artists asked us how many of us used to do our brows 5 years ago, and my answer was definitely no! Fast forward to 2016, and it’s one of THE single most important parts of my routine. Brows frame the face and a make-up look with un-done brows is incomplete. I used to think that because I have dark brows and a fairly good shape that I didn’t need help but, hell, was I wrong. We all need to use something to help our brows, it’s just about finding a product that addresses your needs.

Below are the 9 different launches from Benefit, all available in around 6 shades (mostly). I am shade 5 for those of you who may want to know. I have broken it down into 1) what the product does and 2) what type of brows this product is best suited for. They have launched in store already and, having recently returned from Europe, these products were all the rage there – with Sephora’s shelves looking very sold-out due to the high demand.

KA-BROW! - R335

A cream-gel brow colour with an angled brush – probably my fave!

What the product does
The product is a cream-gel formula that allows for precision when filling in the brow.

What type of brows this product is best suited for?
I think pretty much anyone can use this product. Perhaps not for those who really don’t like their brows to make a statement, however, I like subtle brows and this works for me. You can build it up as desired.


HIGH BROW & HIGH BROW GLOW - R305

Highlighting pencils

What the product does
Highlights the brow bone or inner eye to create dimension and draw attention to the brows and eyes.
What type of brows this product is best suited for?
Anyone!

READY, SET, BROW! - R335

24-hour invisible shaping & setting gel

What the product does
Sets the brows in place so all the brow hairs stay as you wish all day long, no strays!
What type of brows this product is best suited for?
Anyone and everyone!

PRECISELY, MY BROW PENCIL - R335

Ultra-fine brow defining pencil

What the product does
Allows for feather-like filling in of the brows which really creates the illusion of a natural brow because of the ultra-fine nib.
What type of brows this product is best suited for?
Those who need to faux a few more brow hairs but, again, I love this to fill in any gaps!

3D BROWTONES - R335

Subtle brow-enhancing highlights

What the product does
3D BROWtones instantly enhances your natural brow colour with subtle highlights & soft contrast
What type of brows this product is best suited for?
Those who want to enhance softer brows or soften darker brows whilst adding dimension

GOOF PROOF BROW PENCIL - R335

Super easy brow-filling & shaping pencil

What the product does
Fills in brows quickly and easily
What type of brows this product is best suited for?
Everyone!


BROWVO! CONDITIONING PRIMER - R395

Nutrient-rich primer for fuller-looking brows

What the product does
Conditions brows and promotes health and growth whilst priming them for product
What type of brows this product is best suited for?
Everyone

BROW ZINGS - R445

Total taming & shaping kit for brows

What the product does
This product has a mini pair of tweezers to pluck, shape and define with a soft pigmented wax and fill and set with a powder
What type of brows this product is best suited for?
All of us, this is slightly more time consuming and your go-to product when you want to get seriously ‘wow’ brows, but I wouldn’t reach for this on a daily basis.

GIMME BROW - R335

Brow volumizing fiber gel

What the product does
This is one that I have used for years and have lost count how many of these I’ve bought. It’s a pigmented gel with little fibers (fake hairs) that adds volume and colour at the same time.
What type of brows this product is best suited for?
This is your go-to if you want brows in 2 seconds – love this for holidays and my everyday make up.


And that wraps up the new (amazing) collection. As I said, it's in stores now and you can buy it online with Red Square here. They currently have a free gift with the purchase of any 3 Benefit products where you will get to try 3 brow samples - amazing!

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