One Direction in partnership with Edgars

Friday, 27 March 2015

I am pretty sure that those of you who are One Direction fans (‘Directioners’) will have your tickets in your back pocket and be counting down the days to the JHB and Cape Town tour coming up. I am going and have to admit I am pretty excited.


Edgars are the official exclusive 1D World partner in SA so if you are after some 1D world merchandise, look no further. 85 of the Edgars stores are stocking everything from kids and adults clothing to décor and cosmetics. See below for some of the products in store.





The boy-band, who were put together and discovered on X-Factor, had ticket-sell-outs for their SA concerts in 20 minutes – I could not believe this! I love this video I found of the guys first auditions as independent singers before Simon Cowell grouped them together to form the band.
One Direction’s “On The Road Again” 2015 tour will run for three dates in South Africa (28th and 29th March 2015 in Johannesburg and 1 April 2015 in Cape Town). Now fans that have tickets to the show, and even those who don’t, are anticipating the arrival of the boys on South African soil - ‘Directioners’ hope to get close to Niall, Louis, Liam and (of course) Harry – with Zayne having just announced his departure from the band.  ‘Directioners’ can now do just that with Edgars 1D World and enjoy the merchandise, fanfare, great prizes and a thrilling build up to the best night of their lives.

The real-deal One Direction fans are invited to join in the excitement on social media platforms using the hashtag #Edgars1DWorld – have fun!


Shoppers can get their hands on 1D World merchandise and earn Thank U points using their Edgars Thank U Store Card. Find Edgars on Facebook or Twitter for more information.  

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