Louis Vuitton {Core Values campaign}

Thursday, 28 June 2012

Muhammad Ali is the latest personality to feature in Louis Vuitton’s Core Values advertising campaign. I absolutely love this shot, taken by Annie Leibovitz at his home in Arizona. The shot shows one of his grandsons who, wearing a pair of boxing gloves, stands proudly as if waiting to enter the ring. The tagline reads: “Some stars show you the way. Muhammad Ali and a rising star. Phoenix, Arizona.”

The Core Values campaign was launched in 2007 as a long-term restatement of Louis Vuitton's legacy as the pioneer of the Art of Travel.

As always with LV, timeless, classy and inspiring. Love it!
Image courtesy of LV PR SA

1 comment:

  1. This pic is just awesome. Still can't get over that LV bag that you gave away. It's the "It" bag of all seasons! Why did you not let me win?!!! I hate you. lol love you, and your blog!

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